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B2B AcquisitionIndustrial Automation

From Cold Calls to Warm Leads

How an industrial automation company increased qualified leads by 340% while reducing acquisition costs

March 15, 20268 min read
From Cold Calls to Warm Leads
Key Result
+0
Qualified Leads

Sales team of 12 spent 60% of time on cold calls with 2% conversion rate. Pipeline was drying up.

1The Challenge

An industrial automation company providing PLC systems, robotic arms, and smart factory solutions to manufacturers across Asia.

1

Cold calling was inefficient and demoralizing

2

Website visitors left without contacting sales

3

Trade show leads went cold before follow-up

Key Metrics Before
20/day
Per Rep Outreach
<2%
Reply Rate
3+ mo
Sales Cycle
What They Tried (And Failed)
Increased cold call volume
More calls, same low conversion, team burnout
Hired lead generation agency
Low-quality leads that didn't convert

2The Solution

Instead of throwing more people at the problem, the company deployed REPAI with a clear, strategic approach.

1
Deploy REPAI on website for instant engagement
REPAI engages visitors 24/7, qualifies their needs, and schedules meetings with the right sales rep.
2
Automated trade show follow-up
Scan business cards with REPAI app, personalized follow-up emails sent within 2 hours automatically.

3First Results

Qualified leads increased 340% in the first quarter. Sales team now focuses on closing, not prospecting.

+340%
Qualified Leads
-60%
Acquisition Cost
2 hrs
Response Time
35%
Conversion Rate
!
But there was more to solve
More leads created a new problem: sales team couldn't handle the volume.
Optimization Steps
Implemented lead scoring system
Created automated nurture sequences for mid-funnel leads
Set up smart routing to distribute leads evenly

4The Impact

From bottleneck to breakthrough. Every metric moved in the right direction.

Growth
+0
New Clients
Marketing
+0%
Lead Volume
Operations
+0%
Sales Efficiency
Revenue
+0%
Revenue
Operations
+0
Sales Cycle
Growth
+0
New Markets
Operations
-0%
Lead Loss
Cost
-0%
Training Cost

"We went from chasing leads to choosing which deals to pursue. REPAI transformed our entire sales process."

DL
David Liu
Sales Director
What's Next

Expanding to European market in Q3. REPAI will handle multilingual lead qualification from day one.

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